A good idea is a good idea no matter what people sometimes may tell you. Sometimes it takes a leap of faith. Take the founders of Bear Naked. Everyone around them told them there wasn’t a market for their product. Every bank slammed a door in their face when they asked for a small business loan. But that didn’t stop them. Find out how they overcame obstacles to bring a successful product to market.
Bear Naked’s founders used guerrilla marketing and a wholesome image to build a powerhouse natural-food brand.